Very few people enter your website from your home/index page. So you MUST include some specific information on EVERY PAGE.

If you provide a service (as opposed to a mailable product) your physical address is very important. Your potential clients need to know where you are located – don’t make them look for it.

Potential clients want to know how to contact you, whether it’s via email or phone number – don’t make them look for your contact information.

Every page should have the following information, preferably at the top of the page:

• Your business name
• Your location
• Your contact info (phone number or email)