Linking for Search Engine Optimization
Think you don’t need a links page? Think again.
Do you think linking to businesses similar to yours is bad? Again, think AGAIN.
It’s common practice among some Wisconsin website designers to list all of their clients on the links pages of … ALL of their clients. The only person that helps is the designer himself. It doesn’t do much for YOU, unless any of the other sites he’s designed are similar to yours.
If you sell jewelry, having a link to a company that manufactures window blinds or a Mom & Pop car dealership isn’t going to do much for you in the way of bringing the search engine spiders to your site.
HOWEVER, if you sell jewelry, trading links with your suppliers, vendors or other local artisans WILL help. Having links from similar sites is very, very useful.
Good ways to build links:
Join the Better Business Bureau.
Get a link from your local chamber of commerce.
Submit your link to relevant city and state governmental resources.
List your site at the local library’s Web site.
See if your manufacturers or retailers or other business partners might be willing to link to your site.
Develop business relationships with non-competing businesses in the same field.